Chameleons are a distinctive and highly specialized clade of lizards, with some of them the ability to change their skin colors. The primary purpose of color change has been found to be due to social signaling – used as an expression of the physiological condition of the lizard and as a social indicator to other chameleons.

Research suggests that social signaling was the primary driving force behind the evolution of color change, and that camouflage evolved as a secondary concern. Chameleons tend to show darker colors when angered, or attempting to scare or intimidate others, and males show lighter, multi-colored patterns when courting females.

Our concept

Thus, we human, can as well demonstrate social signalling by changing colours of our accessories that we wear daily, starting with the mobile phone that we carry everywhere we go! Colours that express our moods, emotions and also portray personality, at different occasion and time of the day. Our slogan - ‘Colours changing mood’, is to encourage people adding more colours into their daily life, that could enhance their mood and personality!

For online order, kindly visit our myChameleon e-Commerce site at shopee store.